A picture is worth a thousand words, goes the popular saying. It's true, more so in marketing. Your photos of your real estate listings can make or break buyer interest.
The best real estate ads make use of photos that showcase the property in its best light, both figuratively and literally speaking. Here's how you can emulate that effect:
1. Make sure you have a decent camera.
A good camera is an investment. You don't have to go all-out with professional equipment, however. A decent point-and-shoot digital camera will often do the trick. Make sure you get a camera that can take photos in at least 12 or 13 megapixels. Opt for a unit equipped with a flash function, and ideally with a zoom function as well. Be sure to test out the image and color quality on the camera before you place it in your shopping cart. Photos should appear crisp and clear, and colors bright and vivid.
2. Make sure you have good lighting.
It is best to take photos of your listing during the day, for better lighting. Lighting is crucial. Good lighting leads to better quality photos -- with it, you get clearer, crisper images and less blurring and grain. Open all the windows, draw back the curtains, and turn on the lights in each room before you start clicking away. For dimmer rooms, make sure you have flash equipped. Feel free to bring in extra lamps and other handy lighting equipment in each room for the full effect.
3. Familiarize yourself with ISO, aperture, and shutter speed settings.
Use the settings on your camera for better effect. The ISO setting on your camera adjusts how much light is filtered into the lens. Higher ISO settings will make your camera more sensitive to light -- meaning that it will be able to take in more light, especially in dimmer spaces. Thus, use a higher ISO setting when you're shooting in a dim room. Likewise, adjust your aperture. Aperture manages how much light comes into the camera. A higher aperture setting makes the lens smaller, hence letting in less light; a lower aperture setting will let in more light and make the photo brighter. Meanwhile, shutter speed refers to the length of time that the camera's shutter is open to let light in. Slower shutter speeds let in more light, while the opposite takes effect for higher speeds. Experiment with different ISO, aperture, and shutter speed pairings to get to your desired effect.