Friday, May 29, 2015

4 Creative Ways to Market a Home


Put a twist on common marketing material by adopting some of these suggestions:


Ask a professional to shoot and compose a virtual tour of the home. Virtual tours are essentially a rotatable 360-degree panoramic photo. Buyers can simply log on to a website and be able to zoom, pan left, or pan right to see the entire space. Create a virtual tour of each room, or of the main rooms, the front lawn, and the backyard, if applicable.

Instead of photos of vacant rooms, stage a lifestyle-based photoshoot to give it more character and flair. Hire models to lounge in the living room, or cook dinner in the kitchen, or read in bed as a professional takes their photos or video footage.

Design and print large, four-color postcards featuring the best photograph of the listing and mail them to your client base and potential buyers. Include a web address like the link on property24 where they can view more pictures and find out more about the home. Write a short letter in your own handwriting on the back of the postcard to make it personal and charmingly quaint.

Interview the seller or former resident in front of the home or in a cozy room inside. Get them to say a short bit about the home and the best aspects of living in that neighborhood. Talk to the neighbors as well and get the ones willing to say positive things about the locale. Upload the clip online or on a social media website. You can also integrate these clips in an extended video walkthrough or video montage of the home.


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