Thursday, February 12, 2015

5 Questions Sellers Should Ask About Marketing

Your realtor should have a game plan. Get in on the details to make sure that your house is going to sell.

What are the advertising and marketing plans for my house?
Ask your broker how he plans to advertise and market your property. Would it be necessary to hold an open house? Where will he be putting up ads? Classifieds -- both online and offline -- are often utilized. Online property portals, too, have become indispensable. Social media could be a powerful tool. Ask your agent which among these platforms -- physical and digital both -- are among this arsenal. 

How do you reach out to homebuyers?
A good realtor should have platforms from which he could reel in buyer interest. Most realtors these days have an official website, a blog, and a social media account (or two, or three). They should have a network of clients, buyers, and fellow brokers who could bring in leads.

Will you stage my home?
Home staging is an art. It is the marketing practice of sprucing up the property, often entailing repairs and redecorating the rooms to the highest number of buyers. The staging, sometimes, is as simple as doing some dusting and polishing, de-personalizing the decor, and making sure the door hinges, the faucets, and the fluorescent bulbs work. Other times yet, home staging -- well into the professional variety -- can go all out. Stagers, in this instance, will opt to remodel and redesign the space, as if for a magazine shoot. In the end, however, it all comes down to what you can afford. Ask your realtor whether he's well equipped to take charge of the staging; whether he could point you to a professional, instead; or whether the task is up to you entirely.

Who will be taking and providing the pictures for marketing?
Photos can make or break buyer interest. When homebuyers skim ads and listings, it's the photos that stand out. Your realtor must be equipped with a good camera if he were to take matters into his own hands. He should know how to take pictures -- good pictures -- of properties. Otherwise, hire a pro -- even though their services might cost you a penny.

Will you be hiring other professionals to help?
Photographers and home stagers aside, a handful of other professionals can come in handy. Graphic designers and copywriters can tune up your agent's marketing material, for instance.

To view for sale properties on Property24, click here.


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