Identify the best home for your clients with these five key factors.
Firstly, and most importantly, the realtor should have a good grasp of their clients' price range and, therefore, the kind of home that they can afford. Even if you have a listing that proves a good fit on all fronts, don't try to push it on your clients if it's beyond what they can afford. Be upfront and forewarn them about the financial strain that the property might put them through if they're interested in something pricier than the mortgage they can qualify for.
Location of Work or School
Most homebuyers relocate not just for the house itself or the neighborhood. Where they go to work and/or school are crucial in the equation. Convenience is paramount these days: a home that provides hassle-free travel to one's place of work or school is an attractive asset. It saves time and money. Ask your client where he or she, and their family, work or go to school to recommend a listing that's ideal in terms of location and accessibility.
Means of Travel
Likewise, inquire as to how your clients get around the city. Some neighborhoods are easier to get to by private car instead of public transportation. The opposite is true for others yet: for instance, some locations don't have parking amenities, and some areas might have traffic schemes that make it difficult for a car. Recommend them a location that's ideal for their preferred mode of transportation.
Every neighborhood comes with their share of amenities, attractions, and establishments that cater to various lifestyles and income brackets. Get to know what your clients like doing and the activities that they can afford. Are they urbanites that dig the dynamic hustle and bustle of a city center; are they into healthy, sustainable living amidst a greener and less dense milieu; do they like dining in upmarket bistros, or are they adventurous foodies that like hole-in-the-wall eateries? Recommend them a neighborhood that suits their interests and their lifestyle, and highlight the attractions that appeal to them as a means of marketing the location.
Plans for the future
Are your clients starting a family? Are they retirees? Do they want to live permanently in the neighborhood? Are they planning to sell or pass the property down as inheritance, down the road? The neighborhood and the property should provide for your clients’ future.