Tuesday, April 12, 2016

6 Books for Real Estate Agents


Grab these books to further your skills and know-how in the industry.

By Gary Keller

The Millionaire Real Estate Agent" explains the three concepts that drive production; [the] economic, organizational, and lead generation models that are the foundations of any high-achiever's business; [and] how to "Earn a Million," "Net a Million," and "Receive a Million" in annual income.


Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect
By Jennifer Allan-Hagedorn

Sell with Soul is part rookie-survival-guide and part call-to-action for the real estate community. Largely autobiographical, the author shares her rise from a nervous rookie agent to a successful real estate broker in Denver, Colorado. The book also contains detailed instructions and checklists for many of the activities a new agent must master, such as building a contact database, learning the market, working with buyers, marketing listings and negotiating inspections.


Go From Relationships to Referrals
By Michael J. Maher 

In (7L) The Seven Levels of Communication, Michael J. Maher tells the inspiring story of real estate agent Rick Masters who is suffering through a down market when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Step by step he learns to change the way he interacts with his clients and begins to focus on people instead of numbers. Yet with each new success comes a new challenge and Rick soon realizes that if he is to fully utilize the lessons of the (7L), he must be willing to change himself as well as his business. He soon learns, however, that the rewards for doing so are far greater than he had ever imagined. (7L) shows Rick how to build a more profitable business and a more fulfilling life in the process.


By Robert Irwin

His hugely popular Tips & Traps real estate books have helped steer thousands of buyers, sellers, and beginning investors through every kind of real estate investment imaginable. Now Bob Irwin, one of the field's top voices, is back to show real estate buyers, sellers, and small-scale investors how to master the negotiating skills needed to get the best deal possible in their real estate transactions. Using his patented tips and traps approach, Irwin carefully walks readers through 13 essential bargaining scenarios-from negotiating a cheaper mortgage and getting a better assessment, to negotiate out of foreclosure and winning the battle at closing. Along the way, the author shares hundreds of valuable tips on understanding motivation, creating winning arguments, and maximizing negotiating leverage. 


By Tom Hopkins

Thirteen years ago, Tom Hopkins, the top real estate sales trainer in the country, published How to Master the Art of Listing and Selling Real Estate—the industry’s bible—which has consistently sold well despite information that has become somewhat outdated. But now Hopkins gives a cutting-edge revamp to his still- popular classic. Along with its new title, readers can expect a complete elimination of dated material and inclusion of the most current information on the role of the Internet and computer software needed by every real estate professional.Full of anecdotes, sales scripts, and proven tactics, Mastering the Art of Selling Real Estate will show readers how to: find the best listing prospects; win over "For Sale by Owner" sellers; earn the seller's trust; work an unrealistic price down to market; arrange the final agreement, and more.


By Frank Cook

Written with humor and insight, 21 Things I Wish My Broker Had Told Me provides hands on advice that will help agents start, or maintain, a sucessful career in real estate. This has real life stories from dozens of sucessful, top producing, real estate professionals will help new agents know what to expect and how to succeed.


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