Friday, September 26, 2014

Ayala Land unveils development in Pampanga

Ayala Land, Inc. recently unveiled their newest project in Porac, Pampanga. Billed as “Alviera” – a combination of “vie” and “terra” (Latin for “life” and “land,” respectively) – the envisioned township is the first large-scale estate by the property giant in Central Luzon. Developed as a joint venture with Leonio Land, Inc., Ayala Land has invested P75B in the upcoming mixed-use, masterplanned community.

At 1,100 hectares, Alviera is primed to hold residential communities, retail and recreational facilities, business and industrial parks, and two educational institutions – Holy Angel University and Miriam College – in a university zone. The estate also comes with Alviera Country Club, an exclusive “luxury and sports destination” set at six hectares.
 
Spanning three years and 150 hectares, Phase 1 of the project is expected to generate P15 billion in sales, 55 percent of which will go to Ayala Land, and 45 percent to Leonio Land. Phase 1 sees to the universities and the country club; a 31-hectare industrial park; and 1,500 residential units for three communities consisting of Ayala Land’s subsidiaries: Alveo Land, Avida Land, and Ayala Land Premier. 

Alviera Country Club, meanwhile, is poised to start start selling up to 1,000 shares in October for its first tranche, pegged at P500,000 per share. Designed by architectural firm Leandro V. Locsin Partners, the country club offers sports, games, relaxation, three specialty restaurants, and venues for meetings and events. The country club will open in 2016. 

Up to 65,000 residents, 20,000 office and industrial workers, and 20,000 students are expected to call Alviera their home, stated Ayala Land during the press briefing.


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