Thursday, November 13, 2014
Real estate is a competitive business. Professionals put countless hours into recruiting and nurturing a steady, loyal client base.
This requires that you keep in contact with your connections. As with any line of business, customers need to be consistently reminded that your services are reliable and available.
Many real estate professionals use email marketing to this end. Web services offer email marketing in the form of mailing lists and newsletters. There’s a slew of them to choose from, but you can opt for what’s best for your business by looking for the following features and functions:
A user-friendly interface - The service should offer a clean, clutter-free, and intuitive interface. Sign up for something that you can get the hang of in no time.
Syncing - Choose a service where you can upload or sync contacts from any pre-existing address book.
Professional templates - Send the most eye-catching newsletters and wow your client base given a database of professionally designed templates for business purposes.
Scheduled sending - Some services can schedule when to send your newsletters and to whom, to better target your clients’ specific tastes.
Statistics - Opt for a service with features designed to gather and report data. Some services can track who reads your email, who forwards them, and which links are clicked on in the body of your letter. All of these results should be tracked and stacked up as quantifiable statistics. This should help any realtor determine not only the most popular client trends and interests, but individual preferences, as well.
Extra features - Look for bonus features, like the ability to put together online surveys, events, and get feedback on everything that you put out on the letter.