Monday, May 25, 2015
Networking is an ingrained component of all businesses, more in real estate. With websites like Facebook, you can extend your network into the digital realm.
A personal Facebook account is used largely for social interactions. But it can also provide you with opportunities to stay on top of things. A separate profile or a page for your business should serve to market your listings, but your personal account can open up to leads, as well.
Make sure that everyone can see your profession, educational credentials, past work, and website on your profile. This increases the chance that someone might recall your name, and what you do, should a friend or acquaintance of theirs need representation.
You can “subliminally” market your business by posting about work-related events like closing a deal, or acquiring new listings, or walking through a new home and how you’re planning to prep it up for your buyers. These, after all, are a part of your life, and Facebook is all about sharing experiences. Sharing work-related experiences is a means to remind your contacts of what you do for a living, and how this may be of help to them in the future.
With Facebook, you can also keep track of different social and professional circles with ease. You can categorize your contacts into groups and share only particular information with each. You can also set your Facebook news feed to display updates from only a certain group. Use this feature to maintain ties and share listings and work-related updates with your clients and colleagues – all while keeping your personal life separate.
Reading your friends’ updates may also give you opportunities. A realtor, for example, could be browsing his friends’ status updates and chance upon someone who’s looking for a new home. If you were to find yourself in that position, you could easily refer him to a realtor in his area and get a referral commission. Better yet, you could represent that person yourself, if he’s looking in the locations you work in.
Facebook is also home to many realtor groups and networks. You can join these groups and interact with realtors and clients alike. Extend your network into theirs and market your listings through their Walls, discussion threads, and photo and video galleries.
Classified ads, however, are definitely the way to go if you want a traditional advertising campaign. Facebook will display only relevant ads on a user’s sidebar. You can rest assured that your ad will reach only those concerned.
A Newsweek article once asked: can Facebook revive the real estate market? So far, this wildly popular social networking site has proven to sell properties (as well as a number of other products, of course), but as for the greater picture – only time will tell.