Monday, February 2, 2015

Home Staging in 5 Steps

Home staging: the art of transforming a home for sale into a furnished product -- renovated, refurbished, and decked with furnishings to pique the fancy of as many buyers as possible. If you’re curious as to what it entails, look no further than the five steps that comprise the practice below: 

1. Repairs
To begin with, home stagers attend to the repairs in the home. They check the faucets, shower, bathtub, and sinks in the kitchen and bathrooms for leaky or faulty plumbing. They see to the lighting and electrical wiring, too. And they check whether doors, windows, cupboards, and cabinets close and lock properly, among other things. They renovate or refurbish outdated trimmings and facilities in the home, both inside and outside.

2. Cleaning
Clean, dust, wash, mop, scrub, wipe, polish, tidy up: home stagers need the property to be spotless before they can spruce it up, just like how an artist starts with a blank canvas. And there’s the front yard too, to contend with: there’s grass to be cut, shrubs to be trimmed, and foliage to be cleared away. Curb appeal is crucial.

3. Painting
Often, home stagers have to paint or repaint the interior or exterior, as necessary. They use neutral colors: shades of white, gray, cream, beige, brown, and blue, to name a few. To start with, check out these 5 Popular Color Schemes for Home Staging. Neutral colors are typically the go-to staples -- they attract the highest number of home buyers, and they don’t alienate by seeming too bold or personalized.

4. Conceptualization
Should they turn one of the bedrooms into a baby's room, or as a teenage girl's? Home stagers designate a concept and color scheme for each room. It’s the most creative part of the process -- but they keep their choices in furnishings and design strategic and appropriate to the property, not to mention the demographic that it is intended for. The goal of home staging is to appeal to as many buyers as possible. As such, home stagers often opt for an effect that will pique the fancy of the target or typical homebuyer.

5. Staging the Home
Home stagers buy or rent the furnishings and other staging necessities. They have them delivered and installed, coordinating the logistics with a keen eye. Attention to detail is key. Finally, they arrange the furniture to allow for freedom of movement -- not just for whatever looks pleasing to the eye. The most successful practitioners know that the overall effect shouldn’t scream "I'm staged" -- that is, too calculated, too artificial. The home should look a little lived in to have that sense of authenticity. It should make an emotional connection with the buyer.


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