Friday, October 31, 2014

How to Advertise Real Estate on Social Media

Everyone – but the most ardent hermit, that is – is on social media. It’s part and parcel of how we socialize. Indeed, it’s contributed to how we define, enhance, and maintain our relationships these days.

And it’s changed the way we do business. Savvy companies and services, products, and other commercial entities have some form of social media account to reach out to their market. 

The same can be said for real estate. Whether you’re one of the country’s biggest developers or an independent broker with listings for sale or for rent, social media’s a crucial platform you should mine for its potential.

Look to these cardinal principles in advertising your properties or your services on the preferred digital platform of today:

Know your social media

You can set up and use a number of social media accounts, but take note of which platform works best for certain functions, given its features. Twitter, for instance, is ideal for short updates and announcements to your client base; you can use it as an auxiliary or supplementary tool. Something like Facebook, on the other hand, gives you more features and functions, such as compiling photos of your listings under different albums, setting the location of a particular property, and a myriad of other things that should keep your content organized. And due to its massive popularity, Facebook should work well as a primary social media account.

Upload good photos

“A picture speaks a thousand words.” It’s an oft-used cliche for good reason: it’s true. Photos are preview and proof of your product. As such, you’ll want your property in only the best light possible – literally and figuratively. No blurry or grainy shots from your cellphone. Spend some effort in taking and selecting high quality photos of your property in the most flattering angles and light.

Keep it brief

No one’s going to bother with a lengthy description. While write-ups – as in the case of advertorials, for instance – make for an appealing story or narrative, the most vital details of your property should be delivered in a structured and succinct manner. Jot down the information in a list or in bullet points. Aim for something that your clientele can take in in a brief once-over.

Engage with your contacts

It’s called “social” network for a reason. Make yourself available. Be professional and polite, warm and welcoming. Respond in good time so that your contacts, friends, or followers know that your account is active, reliable, and accessible with only a few clicks.

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