Monday, July 28, 2014
Because selling takes time, even with prime property, you may want to enlist the help of a real estate agent. He or she will handle inquiries and close deals on your behalf while you attend to your work and home life.
However, with deals being brokered and money changing hands, you wouldn't want that transaction to be handled by just anyone. Ask the right questions and you’ll find the perfect estate agent.
1. Do you have a valid license?
Answering this question should take more than just a simple yes. During the interview, you should ask about their experience in being certified, where they studied for the certification exam and when they were certified.
You could also look up potential brokers’ names and licenses on the Professional Regulation Commission's (PRC) website.
2. Who are your job referrals?
At least two referrals should be listed in the given resume, with affiliation and contact details.
During the interview, you should ask about the companies they have worked with and their working relationship with the referrals.
After the interview, call the agent’s references and hear what they have to say about your potential broker.
3. Do you have any assistants?
Even the best brokers need help. If the agent has some assistance, this would help you reach the broker in case he or she cannot be reached.
If the estate agent confirms use of an assistant, ask about what the assistant's job entails. True to the name, assistants usually keep schedules or help with client follow-ups. The broker should be doing the real work such as negotiating and closing the deal.
In case you may have to compromise, just set expectations on what you'd rather talk about with your broker and not with the assistant.
4. What's your plan?
Test him or her on the spot. Ask about the channels he intends to use to sell your property and his network’s profile. Ask to see sample flyers and social media pages.
If you’re skeptical, press the agent for more details. Throw in theoretical monkey wrenches and scenarios, and draw out stories of previous successful and challenging sales in the process.