Tuesday, December 15, 2015
Millennials are the next big market. As of 2015, they’re defined as the 18-34 demographic. They’re today’s young upstarts, the generation on the cusp of striking out on their own. As of this moment, millennials are starting new families, opening their very own businesses, and climbing to the top of their careers. There’s a wealth of them out there looking for an apartment, a condo unit, a boutique office, or a house to raise their kids in.
It’s a demographic rich in opportunity. But how do you get them to notice you?
Millennials tend to ignore traditional advertising, and they prefer the convenience of technology. As such, they turn to the Web more than they read the newspaper and its classifieds, so use online platforms like real estate portals, such as Property24. With the Property24 app, millennials can scour your listings literally within the palm of their hand.
You should also get savvy with social media. Social media is home turf for millennials. It’s a powerful tool, especially for networking. Take advantage of platforms like Facebook and Twitter to connect to your market base.
Promote their values
Millennials value freedom of choice. More than any other generation, they were raised to pursue their passions and to stand out as their own person. You need to market your listings as a space they can individualize; a place where they’re free to be themselves and dive into their hobbies and interests.
Millennials also tend toward the modern lifestyle. When you’re marketing your listings, emphasize the property’s modern qualities. Sell the listing, as well as the location, by highlighting what’s unique about them, since millennials are often piqued by what’s new and fresh. If your listing’s in the city, point out the trendy hotspots and hip lifestyle hubs.
Millennials look for experience, not products. Substance and style are important: you can’t sell them real estate as a status symbol. Sell it as an experience.
Speak their language
It’s the age of “TL;DR,” micro-blogging, and 140 character limits. Millennials like to be fed information in short and punchy declarations. Don’t lay out crucial information in blocks of text; instead, keep your written material catchy and concise, and use the bullet-point format, or the “listicle,” to provide key information about your listings.
You should also adopt a tone that’s catchy and conversational to be engaging and accessible. Millennials are attuned to authenticity. They appreciate real substance and content that sounds organic, and not overly staged.
Likewise, speaking their language entails more than using hashtags and the trending lingo. Millennials are a visual lot. Invest in professionals who can provide you contemporary graphic design that appeals to the millennial sensibility.