Wednesday, June 17, 2015

How to Write a Realtor's Bio

As a realtor, you have to advertise not only your services or your listings – you have to market yourself.

Enter: the biography. Your "bio" is your means to connect to your audience. It is, in a sense, your pitch of yourself as a tried and tested professional in this business. It's the part where you convince the reader to take you on as their agent.

As someone to entrust with a new home, or a new investment, you need to be compelling; you need to sell yourself as THE realtor they're looking for. Your bio is integral. And to that end, keep these tips in mind:
 


Know your brand.
Knowing your brand means that you know who you are as a professional. You know your audience, and you know how to keep to your strengths. In your bio, this means that you need to stick to a certain tone. Write in a way that engages your demographic and that characterizes your professional image and your way of doing business. Some realtors have found success by being friendly and personable. If this is you – if these traits are your strengths – then be friendly and personable in tone. But others yet prefer to be more formal and businesslike. Stay true to yourself and what makes you a contender in your field.

Lead with the important facts.
State your position in your company, if any. Or lead with how many years you've practiced, or the stellar reputation that you're known by, or your specialty as a realtor. Let your readers know which university you went to. Opt to mention relevant affiliations or notable groups you're a member of.

Provide an overview of your career.
How did you get started in real estate? What makes you passionate about your job? It's an informative and often a "human touch" to let your readers in on your beginnings and how you came to be where you are in your career.

State your accomplishments, but be succinct.
Your bio shouldn't read like a litany of every single accomplishment you've made in your career – it's not a CV, or a resume. Instead, select and write about your top accomplishments in a few sentences – the ones that truly distinguish the kind of professional you are and the caliber of service you offer.

Opt to include a personal touch.
You can also let your readers in on some personal hobbies or pursuits: state any charities or causes you support, any sports you play, and a few passions and interests especially if they're also related to real estate, like interior decor or architecture.

Read other bios.
To get a sense of what works and what might work for YOU, in particular, look up popular, successful realtors and take note of how their bios were written. Take note of tone, the information provided, and how the bio was structured. Jot down ideas.


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