Saturday, April 11, 2015

Marketing Ideas: Real Estate Postcards

Direct mail marketing can still gain you some traction. Though the bulk of today's advertising is done digitally, direct mail can make an impact given that you implement good strategy and memorable paraphernalia that recipients will want to keep.

Try your hand at something out of the box. Instead of mailing potential clients the standard flyer or brochure, opt instead to advertise your services, or your listings, on postcards.

Postcards are much more likely to be kept. They may even find themselves pinned up on a bulletin board or tacked up on the fridge. Here, they can serve as visual reminders to the recipient. 

It's also the perfect medium to showcase a listing, such as a lovely suburban home. You can have a photograph of the listing's facade printed out on the front of the postcard -- needless to say, make sure that the photo oozes curb appeal. 

You can also showcase interiors that were professionally staged. Your postcard should look as if it came off of the pages of a chic, glossy, interior designer’s magazine.

You can also use lifestyle images that reflect the kind of life that your target market envisions for themselves. Think "fashion ad" for pegs. Your postcard could show a happy, glowing, newly-wed couple about to cross the treshhold of their new home, or a bachelor kicking back in his pad, or a family having a picnic in the backyard.

Scenery, famous landmarks, and street photography can also serve you well. For instance, you can make postcards out of the iconic Manila Bay sunset if your listing were located within the vicinity. You can feature the Makati skyline, or perhaps a sprawling view of the city at night from the terrace of a high-rise condominium unit you’re selling.

On the back, write a short snippet or description of the showcased product or the services you're offering. Make sure to include vital information on your business, such as your official website, office address (if any), contact numbers, email, and any social media accounts that recipients can follow.

The information -- both written and visual -- that you can convey through a postcard is limited by its size and available space. But, as they say, good advertising is an idea condensed into a singular image or statement -- or, oftentimes, both. Postcards, as such, provide you the perfect medium for an instant connection with your recipient.


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