Wednesday, September 28, 2016
Top property portal Property24 and the country's leading classifieds platform OLX take their partnership to the next level with their efforts to establish a premier real estate platform that promises to be the most effective avenue for buyers and sellers to achieve their real estate needs.
The collaboration between the two platforms means that Property24 listings are now searchable on OLX. For property sellers, the integration means unparalleled reach, as their market widens to more than a million unique visitors monthly, giving them a stronger online presence in the real estate market. For property buyers and renters, this means access to more options as they search for a property that suits their preference. In this way, the partnership offers their communities the benefits of the “Power of Two.”
Property24 sellers can now benefit having presence on both platforms. On the other hand, buyers will be able to identify Property24 listings through a badge and will be redirected to Property24 should they be interested in inquiring with the seller.
“Even if Property24 is a global brand, we’ve always made sure that our local initiatives are context-sensitive. This sync is beneficial to both since it will strengthen the real estate industry in the country”, says Leon Van Onselen, General Manager, Property24.
“This synergy is definitely a step in the right direction,” confirms Property 24 Country Manager Steve Santos. “Our data shows a dramatic increase in our online community since we launched Property24 in 2014. This is reflective of the positive trend that the local real estate sector has continued to experience, and we are optimistic that this will continue in the next few years."
“We’re constantly looking for innovative ways to make communication better between buyers and sellers on Property24. This is definitely a good start and we will continue to improve the user experience on our portal”, he adds.
Giancarlo Bonsel, OLX General Manager, shares: “People who go to OLX usually have clear intentions to purchase. As property is one of the biggest commodities found on our platform, the synergy can help property agents and developers generate stronger leads that can help them meet their business needs. Through this, we’re giving breadth and security to both buyers and sellers, and in return, we enhance the OLX business, making it a win-win exchange. Its synergy definitely exceeds the sum of its parts.”