Adobe Photoshop stands as the most popular image-editing tool used by professionals in graphic design. For realtors and property sellers, it's a useful – and often recommended – software to edit property photos with. As any expert can tell you, photos are vital in advertising your property. Look to these basic Photoshop settings and adjustments to spruce up photos of your listings:
On the main menu, go to Image > Image Size, or press Alt + Ctrl + I. Select the unit of measurement: use Pixels if you're uploading the photo on the Web or other digital device; use Inches if for print. Enter the desired Width and Height. Note that larger images will take more time loading on the Web or on a digital device. Set the resolution to at least 300 Pixels per Inch if the photo is intended for print.
The Crop Tool, found on the main toolbar to the left, enables you to cut the photo into a desired size and composition. Press and hold the left mouse cursor and drag the cursor over the photo to “frame” the area you wish to retain. Adjust the edges of this frame as you see fit and press Enter to crop, or right-click on the photo and select “Crop.”
On the main menu, go to Image > Adjustments > Brightness/Contrast. Slide the two scales provided to the left or right to adjust the brightness and contrast. Alternatively, use the Auto Contrast function under Image > Auto Contrast, or press Alt + Shift + Ctrl + L to automatically adjust the contrast. The adjustment comes in handy for darker photos that need a bit of lightening up.
On the main menu, go to Image > Adjustments > Levels, or press Ctrl + L. Levels allow you to manipulate the brightness/darkness of the photo’s Shadows (the darkest tons), the Midtones (the tones within the middle range of the spectrum), and Highlights (the brightest tones or parts). Slide the three scales on the spectrum to adjust as you see fit. Use this setting to achieve a pleasing balance of light and dark in your photos.
On the main menu, go to Image > Adjustments > Color Balance, or press Crtl + B. Under Tone Balance, select the level to adjust. The three levels consist of Shadows, Midtones or Highlights, which pertain to the darkest, the middle range, and the brightest parts of the photo, respectively. Afterwards, slide the scales under Color Balance to render toward a particular color. This adjustment comes in useful in, say, rendering the sky in your photo blue to make the exterior of the property seem more inviting. Alternatively, you can use Auto Tone and Auto Color under Image > Auto Tone, and Image > Auto Color, to automatically adjust the photo’s tone and colors.