Saturday, May 2, 2015

Point & Shoot Photography Tips for Realtors

Most realtors go the DIY route when it comes to taking photos of their listings. Professional photographers can be costly, and sometimes their services may not be worth the listing in question.


However, quality may suffer if you take the pictures yourself, especially if you know very little about cameras or photography. And as we all know, pictures rank up there as among the most important elements in marketing property. You need to have good photos to attract leads.

It is important, therefore, that you train yourself in the basics of photography. Look to these tips in taking great photos using a point-and-shoot.


1. Light. Be mindful about the light. Most point-and-shoot cameras need a lot of light to produce clear, high-quality photos. When photographing your listing, open the windows or draw back the curtains and pull up the blinds. Switch on the lights, and use flash if necessary. Opt to photograph the listing on a bright, sunny day.

2. Using tripods. Movement may cause your shots to blur. To make sure that the camera remains steady, use a tripod, or place it on a sturdy surface, like a high stool, while you're shooting. You can also lean your arm against the wall or anchor it against a countertop or a table to keep your hand steady.

3. Landscape orientation. You've probably noticed that most pictures of real estate are in landscape orientation. This is because it's important to create a sense of space in your shots. You want the listing to appear as spacious as possible in your photos. Use landscape orientation to this end. 

4. Rule of thirds. Basic photography has a tenet called the "rule of thirds." Imagine that a photo is divided by an even 3-by-3 grid: each intersection on this grid is an ideal place to locate your point of interest, according to this rule. Some cameras have the option to display the grid on the LCD screen or through the viewfinder. Use this grid as a reference point for when you’re experimenting with different angles and perspectives to shoot the space in.

5. Dots per inch. If you're shooting these photos for print, make sure that your camera's set to shoot at 300 dpi (dots per inch) to ensure quality. If you're using the photos for the Web, 72 dpi is the standard. 


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