In a country home to three of the world’s ten biggest shopping malls, Robinsons Land Corp. (RLC) is taking a different tack: shunning sheer scale for a more human-centered approach to retail.
Opening on Saturday, October 25, Robinsons Place Las Piñas is a compact two-story complex bearing an estimated 200 retailers. The mall is part of a mixed-use project spanning 6.8 hectares. A forthcoming mid-rise condominium by Robinsons Communities is set to rise within the area as well.
“The mall’s size is not overwhelming. The location is very accessible to the target market who will no longer have to brave traffic congestion just to go malling,” said Arlene Magtibay, senior vice president and general manager of RLC’s commercial centers division.
“The population is largely middle-class with a good number of professionals, many of whom are well-travelled, and with strong purchasing power. We are providing an exciting, compact mall that will be an alternative to the large commercial developments within the area,” said Magtibay.
Located along Alabang-Zapote Road, roughly 300 subdivisions, schools, and hospitals, and up to 700 business establishments can be found within its five-kilometer radius.
The new mall features expansive glass windows that allow for natural light and a view of the surroundings. The food court adopts a park-like atmosphere, built with wood, skylights and indoor greenery.
“Nowadays, the indoor-outdoor experience has become the norm. It makes the mall more inviting,” said Gil Coscolluela of W.V. Coscolluela and Associates, the mall’s architects.
“Activities can be held in the Grand Atrium, the central area. The main passage is like a curved spine which marries the front and rear of the mall. In between are various stores on both sides,” said Coscolluela.
“We are trying to change the mold of how people experience shopping. Before, it used to be strictly retail on one side and food on another. As mall goers become sophisticated, the norm changes. When you shop, you take a break at some point. This type of planning helps to cultivate a more leisurely shopping experience,” according to Coscolluela.
- The Philippine Star