Monday, February 16, 2015

Staging a Modern Flat: Part 1

According to Dwell, modern is the "in" look of the decade. A modern home -- and, by extension, a modern lifestyle -- is often associated with upward mobility. It’s a statement, a message: "I've made it."

Staging a home -- or in this case, a flat -- into an icon of this life is a potent marketing tactic. It's aspirational: it's not just selling a space; it's selling a lifestyle, a self-image -- chic, urbane, hip, cool, effortless. You're packaging the home to communicate this aspirational ascent to your audience.

Flats are by far the preferred choice for young, forward-looking upstarts and professionals in the market to buy or rent. There's a bunch of tried-and-tested tips in transforming these spaces into paragons of the hip, chic, urban modern life -- so, to start with, try your hand at color schemes that communicate this effect:


Bright, solid colors
Take a page from Ikea: furniture and decor that come in solid colors are all the rage. You can try color-blocking -- the art of pairing at least two solid colors that go well together. (Take note that this makes for a rather bold statement, which can potentially alienate the more standard in taste. So be critical and tasteful with your choices.) Paint the walls white or dark gray to make the furniture pop out. It’s bold, hip, and cool. As a style, it’s best suited to apartments, flats, and condos for hip, young upstarts.

Monochrome
You can ditch the riot of color and come from the other end of the spectrum. Stick to white, black, grays, and other neutral colors for a clean and safe look. Monochromatic schemes are ideal if your concept for the space is masculine -- a bachelor's pad, for instance, suited to a young, successful professional. But black and white can also work surprisingly well for a chic couple's pad. Use indoor, symmetrical plants as accents: they provide a pop of color to break the monotony and bring life and soft edges to the space.

Black, white, and color
Pair black and white (or off-white, or gray) with a color. It’s a basic triad, a time-tested formula. For instance: pair white and gray with green; black and white with red; blue and dark gray with white.

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