Monday, February 16, 2015

Staging a Modern Flat: Part 2

According to Dwell, modern is the "in" look of the decade. A modern home -- and, by extension, a modern lifestyle -- is often associated with upward mobility. It’s a statement, a message: "I've made it."

Staging a home -- or in this case, a flat -- into an icon of this life is a potent marketing tactic. It's aspirational: it's not just selling a space; it's selling a lifestyle, a self-image -- chic, urbane, hip, cool, effortless. You're packaging the home to communicate this aspirational ascent to your audience.

Flats are by far the preferred choice for young, forward-looking upstarts and professionals in the market to buy or rent. There's a bunch of tried-and-tested tips in transforming these spaces into paragons of the hip, chic, urban modern life. Try these on for size:

Streamlined architecture
Opt to have outdated moldings, trimmings, and other architectural features of the home renovated into sleeker, cleaner attractions. Heavy wooden doors could be replaced by glass doors, for example. Shutters and jalousies are old-fashioned; big glass windows are in. 

Bare walls and urban textures
Peel off that patterned wallpaper. As a rule of thumb, the walls should be painted with solid, neutral shades: white, off-white, gray, or dark gray. As an option, you can also keep the wall unpainted, or turn it into a red brick wall that spells urban chic. (Bare and brick walls -- urban textures -- give off the style and atmosphere of an effortlessly cool Brooklyn loft.)

Make it gleam
Glass, steel, tiles and gleaming countertops. Nothing says “new” and modern than something that gleams. Glass -- as architectural elements, like partitions, windows, doors, or skylights -- can instantly modernize any space. Pair this with polished wood, steel kitchen cabinets, or lacquered tiles and countertops.

To Part 1 of this 3-part article "Staging a Modern Flat", click here.

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