Technology is part and parcel of today’s business models. From mobile technology to the Web itself and its various online platforms, today’s digital landscape dukes out a number of tools to advertise your listings or your services with. As a broker or seller, look to these four techy resources to supplement your work.
A professional website
A masterfully designed website with your own domain name will brand you as a savvy, legitimate source in the field. It’s much like having an office, albeit one that’s in the digital realm. Equipped with your professional profile, certifications, listings, and contact details, your website should serve as a go-to resource for clients looking for brokers or properties. You can even use it as a blog: update it with the latest news or advice regarding the real estate market, to prove your expertise. If you don't have your own website or blog (or even if you have), you can always opt to list your properties in a trusted property portal
. Property portals have a wider reach and higher engagements and can therefore help you generate more leads and more sales.
The advent of social media has changed the way we do business in bold and irrefutable strokes. It’s now a default medium for cultivating interpersonal relationships. It’s the preferred medium as well for advertising one’s services. It’s quick to set up; free, in most cases; easy to manage; and highly accessible. Use a Facebook page to update and stay in touch with your client base. Upload pictures and information that’s eye-catching and easy to share.
A tablet should serve as a portable reference or resource of information. Use it as a gallery of your listings as well. Whip it out at any time to assist you in meetings or when you’re showing a listing to your client in person.
If you want to nurture a loyal customer base, set up a mailing list and send your subscribers a couple of newsletters each month, or whenever necessary. Likewise, subscribe to noteworthy publications, newsletters, and apps that update you with the latest news about the stock market, the real estate market, and other topics related to your line of work.