Saturday, May 2, 2015
1. A short and snappy subject line: something that can grab your recipients' attention in just a few words. Opt for a call to action.2. Design and layout that prove conducive to reading. Get a professional graphic designer to provide you with a template. If you're setting it up yourself, look to other newsletters to get an idea of what would look best for yours. Take note of examples of clean and engaging design that makes content easy to read. Finally, make sure that your layout adapts to mobile devices as well.3. Great photos. It's important to pique your recipient's attention with several photos in your newsletter. If you're featuring your listings, remember that it's the photos that truly make or break the recipient's interest -- make sure that they're of excellent quality.4. Contact information that pops out. It is essential that your recipients know how to reach you in case they express any interest in your services or in your listings. Place your contact information -- phone number/s, email address, office address, if any -- on a prominent spot on the newsletter, using big, bold type.5. Clear, concise, and engaging writing. Keep to a consistent tone that befits your brand and your target audience. Opt to hire the services of a copywriter to churn out your newsletter or a proofreader or editor to look through your writing for any errors.6. Relevant and interesting content. You’ll lose your subscribers fast if your newsletter is more sales pitch than actual content. Write not just about what you offer. Write helpful material like tips or advice for first-time homebuyers, or investor strategies, or the current market trends in real estate. Each newsletter could focus on a particular topic or theme.