Tuesday, October 22, 2013

The whys and hows of home staging

After making the decision to sell, most people move on to the next phase as soon as they can. They will likely start looking for a new place to buy or rent, making the timely sale of their property even more desirable. 

Your house will be scrutinized and judged no matter what. Your aim is to clean, fix, and even decorate to sell - for a good price, of course.

In case you’re not familiar with the term, “home staging” or “staging” means preparing a house so that it will look its best for showing to potential buyers. While hiring professional stagers  isn't quite the thing here yet, many sellers have enough marketing savvy to try to do it themselves to ensure successful open houses and viewings. 

Staging can involve anything from tidying up the knick-knacks, to a quick coat of paint for the front door, or some real repair work. The scope of staging work can depend on variables such as the price you want the property to fetch, how quickly you can sell it, and how much work - and sometimes, cash - you’re willing to invest. 

Keep these in mind as you plan to stage your property for sale: 

Look at things from a buyer’s point of view

A common staging trick is to depersonalize a home. Too many pictures and personal touches might put off a potential buyer. While you may want to highlight the character of your home, it would be better to give potential buyers a chance to picture themselves as residents and owners. 

First impressions count

You may already be immune to the imperfections around your property, but potential buyers are seeing it for the first time. You get one chance to stir a buyer’s interest and this is it. Take care of the most obvious flaws and make sure your house is spotlessly clean inside and out. 

Don’t go overboard

Your house will be scrutinized and judged no matter what. Your aim is to clean, fix, and even decorate to sell - for a good price, of course. Lose sight of this and you risk losing your way and overspending on the staging.


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