Wednesday, June 11, 2014
There are a number of people looking for apartments. But, of all the available apartments, why should they pick yours?
Here are some pointers to help you seal the deal.
Know your property
The specs and amenities of the property are all in the brochure. Take the sales talk up a notch by talking about the neighborhood. Talk about safety, its proximity to major transport lines, nightlife and malls. Give your potential buyer the bigger picture. This can also come in handy when pre-selling.
Liven up an empty apartment
The New York Times reported on different brokers who upped the apartment value by as much as double with a little touch of life. When it comes to empty apartments you want to liven up the space using details such as a fresh batch of flowers, a few picture frames or inexpensive department store throw pillows. Encourage potential buyers to feel at home, and you'll hear from them in no time.
Choose your battles
You can choose which prospective buyers to meet with. Give them the benefit of the doubt with the first meeting, and gauge, based on their questions and meeting conduct, if they’re serious takers. This will save you time and effort following up with them or worse, cleaning up after they’ve left.
Keep it friendly but professional
It's always good to build rapport with your potential buyers but don't get too comfortable with them. Work the way you want to be remembered. Keep your talking points civil and find ways to lead the conversation back to the sale.
Be patient with yourself
Keep in mind that buying property is a big investment. You may have a quota to meet, but you also don't want to compromise on the price of the property. If a sale doesn't come through, move on to the next potential buyer and start again.