Real estate is not just about land or property. At its heart, it's an industry about people, their most basic needs, and their lifestyle. To this end, a good realtor should be more than just a savvy businessman. Top agents have a depth of intellectual and social perceptiveness when it comes to their clients and the industry. They possess an arsenal of skills and traits. Take heed in cultivating the following in your regimen as a realtor:
An engaging demeanor.
It’s not enough to have a pleasing, affable personality: the most successful salesmen are engaging and persuasive. Be someone whom clients feel comfortable to talk to, ask questions to, and most importantly, listen to.
Work ethic and tenacity.
Top agents are determined, hard-working, and tenacious. They pursue and follow up on every lead and they don’t get discouraged by a “no.” They’re willing to go the extra mile; to make things happen in their clients’ favor.
Attention to detail.
Attention to detail is vital in many instances. The best in the business should be able to look at property with a sharp and discerning eye; to attend to the fine print in the contract; to develop a comprehensive marketing strategy; to know what works in selling property through home staging or advertising.
The Web has edged out traditional forms of disseminating information. Advertising and listing property have found a primary home on property portals and social media, among others. Realtors must adapt to constantly evolving online and digital media - not just with websites, but with mobile devices and apps that provide information and services related to their industry.
Updated and relevant knowledge base.
Good agents research and keep themselves updated on real estate news and trends. They should know the market like the back of their hand; they should be able to advise a client whether it's the ideal time to buy or sell property according to market trends.
Familiarity with the neighborhood.
Location is key. And each location is unique in its own way, with nuances that make its housing market different from the next town. Clients typically prefer someone whose knowledge and experience as a realtor is well-entrenched in the neighborhood they are interested in. Research, keep updated, and build a successful sales experience in that area to boost your credibility.
Passion and genuine interest.
Some might be in it solely for the money, but others yet are motivated by a genuine interest in the field, whether it be for homes, work spaces, architecture, decor, lifestyles, or the dynamic landscape of the industry.
Honesty and integrity.
An agent should be able to tell his client the hard truth. He must offer his services toward his client’s best interests, and not just for his personal benefit. The agent should also uphold the law and keep to a moral code in his practice.